Working across key race locations including Silverstone, Monza, Miami and Monaco, Mr Lyan Studio was tasked with redefining the luxury experience for F1 top tier clients, to reflect a new aspiration and excitement around the lifestyle side of the brand.

Focussing on guest experience, functionality and storytelling to reinforce the brand pillars, we developed unique experiences tailored to each race location. Created a functional yet exciting proposition, we executed an end-to-end delivery of a unique guest experience.

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Summary of scope:

• Bar layout optimisation

• Cocktail menu and recipes

• Staff training