As part of their ‘Radical Luxury’ campaign, Selfridge’s invited select companies to contribute work to a multi-sensory exhibition titled Flipside exploring the future of luxury. Amongst installations from brands and designers like Google, Loewe, Louis Vuitton and Gareth Pugh, Mr Lyan ran an experiential bar as one of the 7 brands exploring the radical takes on luxury within the show by serving unique taste experiences based on guests’ response to a sensory test.

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Summary of scope:

• Brand and campaign strategy

• 360 degree guest experience

• Cocktail menu and recipes