Mr Lyan Studio partnered with Berry Bros. & Rudd to create the inaugural release of The Collective – a limited edition selection of spirits from a range of specialised distilleries.

‘The Pioneers’ focussed on sustainability, in particular the many different paths and strategies employed by different distilleries to reduce their environmental and social impact, whilst maintaining the quality and commercial viability of their production.

MLS played a holistic role, consulting on the selection of the distilleries, product development and branding, and took centre stage during the product launch, creating content and hosting events for industry and press. We created the core campaign idea ‘sustainability is delicious’ and executed this across all comms and events.

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Summary of scope:

• Filmed content

• Brand and campaign strategy

• Brand advocacy

• Drinks development