Max Tamagna, Channel Sales & Advocacy, Moët Hennessy

“The new approach to trade advocacy designed by Mr Lyan Studio has led to a big increase in engagement with our program.

By breaking down and educating on aspects such as the grape varietals, using tools such as the tinctures and cocktail serves, it allows them understand Moet & Chandon and build their knowledge of the Champagne, whilst finding their own preference for champagne cocktails”