Looking to the future, Mr Lyan envisioned a tongue-in-cheek “healthy” alcoholic drinks initiative via a dystopian government of the future which would actively promote “drinking for health”. Speaking at the Science Museum, as well as the Future Fest weekend, the team explored humankind’s relationship with alcohol, the world of microbes and the adult conversations around nutrition that are crucially missing from the modern day.

Lucky guests were then able to visit their pop-up bar to taste all the cocktails for themselves, including one to take away, as well as winning a place to the VIP reception which featured George Clinton of Parliament/Funkadelic, and a bespoke Mr Lyan cocktail.

———

Summary of scope:

• Talks and seminars

• Branded partnerships