Objective:

Engage bartenders in cities such as Manchester, Bristol, Edinburgh and Birmingham with the flavour profile, provenance and mixing potential of Moët & Chandon Champagne.

Solution: 

Mr Lyan Studio developed an engaging and repeatable format - food tours - which positioned the Champagne alongside relevant artisanal producers, enabling conversations and comparison around process, provenance and flavour to take place, whilst celebrating the craft of each producer.

In each location, we selected a handful of incredible local producers, each experts in their respective fields, covering baking, brewing, coffee, wine and food. We brought together a group of wonderful bartenders from key venues across the city and hosted an engaging and educational day of talking, tasting and fun.

Champagne cocktails designed by Mr Lyan Studio were served towards the end of the day and introduced by Mr Lyan himself to demonstrate the potential for mixology and celebrate the occasion.

Max Tamagna, Channel Sales and Advocacy, Moët Hennessy: “The new approach to trade advocacy designed by Mr Lyan Studio has led to a big increase in engagement with our program.

By breaking down and educating on aspects such as the grape varietals, using tools such as the tinctures and cocktail serves, it allows them understand Moet & Chandon and build their knowledge of the Champagne, whilst finding their own preference for champagne cocktails”

———

Summary of scope:

• Event management

• Brand advocacy

• Cocktail development