Johnnie Walker Black Ruby
How can we bring a new generation of whisky drinkers into the world of Scotch?
Mr Lyan Studio joined the UK launch of Johnnie Walker Black Ruby, helping to deliver trade-focused ‘Ruby Lounges’ in Bath, London, Manchester and Edinburgh.
A permanent addition to the iconic Johnnie Walker Black Label Collection, Black Ruby is a smoother, sweeter expression, bringing a new generation of whisky drinkers into the world of Scotch.
The Ruby Lounges
Hosted by Ryan Chetiyawardana A.K.A Mr Lyan, and Johnnie Walker Brand Ambassadors Adam Hussein and Stefanie Anderson, the Ruby Lounges took bartenders deep into the art of storytelling, flavour innovation, and next-level serve design. The masterclasses set to deliver inspiration that pushes bartending craft forward,helping them stand out behind the bar and beyond.
Our Approach
Flavour workshop
At the heart of the series sits the Flavour Workshop, presented by Mr Lyan and created to to show bartenders ‘How we think about flavour’.
A purposeful approach to ingredients and flavour allows you not only to add a personal touch to your drinks, it allows you to present new sides of familiar things – which is what JW Black Ruby is about.
It covered:
Hyper Locality & Micro Seasonality – Harnessing Flavour and Cheating Time
Layering Flavour – Accenting & Contrasting
Unobvious but Purposeful – Creative Boundaries & Linking the Liquid
The talk was brought to life with aroma plates, ingredient tasting and all attendees were served bespoke Mr Lyan Black Ruby cocktail to showcase the versatility of the whisky
Alongside the hands-on sessions, bartenders joined Ryan and Adam for a discussion on personal brand-building and an open Q&A.
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